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A stand for human creativity in an age of artificial gimmicks.

We believe in humanity.

Real creativity isn’t harvested from databases or mimicked by machines. It’s born from lived experience, emotion, struggle, and perspective. AI doesn’t dream. It doesn’t suffer. It doesn’t imagine. It replicates.

What exactly is at stake?

We’re watching a flood of AI-slop replace thoughtful work. Writers, designers, musicians, photographers, filmmakers — all now measured against machines trained on their own stolen labor. It’s not innovation.

And what’s the cost?

Devalued human work

AI systems are trained on the backs of real people – and now those same people are being replaced. It started with entry-level roles: junior copywriters, graphic designers, admin assistants. But it won’t stop there.
It’s coming for you too… content creator, social media manager, VP of marketing. If your work lives in a document, spreadsheet, or slide deck, you’re already in the crosshairs. According to Goldman Sachs, up to 300 million jobs worldwide could be automated by AI, with white-collar roles most at risk.
This isn’t about easing workloads. It’s not about “freeing up time for strategy.” That’s the sales pitch. In reality, these tools are being used to justify leaner teams, fewer hires, and ultimately fewer humans.

A shrinking economy

If Al wipes out entire segments of the workforce, including high-paying white-collar jobs, then what?
White-collar jobs account for nearly 65% of the workforce in the United States. With fewer white-collar jobs the market becomes more competitive on both ends. Ex-office workers will flood the blue-collar market effectively over-saturating construction, warehouse, manufacturing jobs. Now, instead of competing with 20% of the population for steady income it becomes 30%… until update .3 comes out, now that number is 50%, update .7 comes out now that number is at 65%. It’s simply economically unsustainable.
You can’t build a market by eliminating the people meant to sustain it. AI doesn’t shop. AI doesn’t subscribe. AI doesn’t care.

Environmental cost and resource strain

AI isn’t weightless. Behind every prompt is a massive web of data centers consuming energy and fresh water at staggering levels. A single AI query can use up to 10 times more electricity than a Google search.
Training large language models requires thousands of high-performance GPUs running for weeks. According to a 2022 University of Massachusetts study, training just one AI model can emit over 626,000 pounds of CO₂ – the equivalent of five cars over their lifetimes.
And as demand increases, so will the pressure on global energy grids, rare earth mineral mining, and water use. The environmental impact of AI isn’t abstract – it’s measurable, and it’s growing.

Eroded trust and brand value

When everything starts to look the same, sound the same, and read the same, brands lose what makes them valuable: their identity.
Companies chasing cheap output may save money short term, but they flatten their brand and alienate the people they’re trying to connect with. In a 2023 Ipsos survey, 67% of global consumers said they prefer content created by humans over AI.
Authenticity isn’t optional – it’s the foundation of brand trust. And once it’s gone, you can’t automate your way back to it.

A future without accountability

AI doesn’t take responsibility. It doesn’t care about ethics, legality, or accuracy. But the humans who use it still must — and the consequences are real.
We’ve already seen AI generate false legal cases, plagiarized content, and discriminatory outputs. In 2023, a lawyer in New York was sanctioned for using ChatGPT to generate fake case law — a mistake that made headlines worldwide.
By outsourcing judgment to machines, we risk building a future where no one is responsible — and no one gets paid.

A bipartisan political problem

AI isn’t a left or right issue – it’s a labor issue, a truth issue, a power issue. Across the political spectrum, both parties are raising concerns about AI’s impact on jobs, misinformation, and democratic processes. And yet, meaningful regulation remains stalled.
In 2023, the U.S. Congress introduced more than 60 AI-related bills, but few have advanced. Meanwhile, AI is already shaping elections through deepfakes, auto-generated campaign marketing, and algorithmic manipulation – all largely unregulated.
This isn’t a problem for “the future.” It’s already here. And without clear laws, transparency, and limits, we risk ceding too much influence to systems that can’t be held accountable – or voted out.

AI only benefits the wealthy. Not the 99%.

How we fight back.

The future isn’t written yet - and we don’t have to accept a world where creativity, purpose, and livelihoods are handed over to machines. But resisting this shift takes more than concern. It takes action.

We ask hard questions inside the organizations we work for. We stop treating AI as inevitable and start treating it as optional.

It starts with awareness. It continues with accountability. And it builds into a movement - one that protects not just jobs, but meaning, dignity, and the economy they help sustain.

Refuse to normalize and choose real humans.

Voice your concerns to state and federal legislators.

Support brands that prioritize human-made.

Educate your peers, friends, and family.

Reject the shortcut.

Resist the algorithm.

Reclaim humanity.

HumansOverHype

This site exists as a protest and a promise: that there’s still value in what’s real. In messy first drafts. In human mistakes. In ideas not optimized for engagement, but for truth, beauty, and meaning.

Choose Human

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